Thomas Aschenbrenner

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Unleashing the Power of AI in Sales, Marketing, and Services

In today’s dynamic business landscape, harnessing the potential of Artificial Intelligence (AI) and Generation AI (GenAI) has become imperative for companies seeking to thrive in sales, marketing, and services. The transformative impact of AI is reshaping customer engagement, optimizing processes, and driving unprecedented growth. Our experience and background stand at the forefront of this technological revolution, guiding businesses towards strategic adoption and leveraging the full spectrum of AI capabilities.

Current Core AI Use Cases:

• AI-Generated Content: Content creation will be revolutionized as AI becomes increasingly proficient in generating high-quality, relevant, and engaging content across various platforms.
• Marketing Automation: AI enables the automation of repetitive marketing tasks, from email campaigns, newsletters, chats to social media management, allowing marketers to focus on creativity and strategy.
• Personalized Customer Experiences: AI empowers businesses to analyze vast datasets and predict customer preferences, enabling personalized marketing strategies and tailored product recommendations.
• Sales Forecasting and Predictive Analytics: AI algorithms analyze historical data to provide accurate sales forecasts, empowering sales teams to make informed decisions and optimize their strategies.
• Chatbots and Virtual Assistants: Enhance customer service and support with AI-driven chatbots that provide instant responses, streamline communication, and offer 24/7 availability.
• Predictive Lead Scoring: AI algorithms evaluate leads based on various criteria, helping sales teams prioritize and focus on leads with the highest conversion potential.

Next Things to Come:

• Advanced Personalization: GenAI will take personalization to new heights, utilizing deep learning to understand individual preferences and behaviors, resulting in hyper-personalized customer experiences.
• Augmented Reality (AR) in Sales: AR, powered by AI, will enhance the sales process by allowing customers to visualize products in real-world settings before making a purchase decision.
• AI-driven Customer Insights: Deeper customer insights will be derived from AI, allowing businesses to anticipate needs, preferences, and trends with unprecedented accuracy.

Results by following a structured, well planned and guided adoption of AI:

• Faster Time to Market: AI streamlines processes, accelerating product development, and reducing time-to-market through automated tasks and predictive analytics.
• Growth: Growing business and revenue with early impact within months of adoption and usage.
• Higher Quality: AI-driven analytics and insights enhance decision-making, leading to higher-quality products, services, and customer interactions.
• Cost and Resource Efficiency: Automation of repetitive tasks reduces operational costs, while predictive analytics minimizes resource wastage by optimizing workflows.
• Higher ROI/ROMI: AI enables targeted marketing, personalized customer experiences, and more effective sales strategies, resulting in a higher return on investment (ROI) and return on marketing investment (ROMI).
• Competitive Advantage: Early adoption and strategic integration of AI provide a competitive edge, fostering innovation, customer loyalty, and market leadership.

Gaining Advantages and Progress:

• Strategic Integration: Companies should strategically integrate AI into their existing sales, marketing, and service workflows, ensuring alignment with business goals and objectives.
• Continuous Learning: Embrace a culture of continuous learning and adaptability, staying abreast of evolving AI technologies and incorporating them into your business strategies.
• Data Quality and Security: Invest in robust data management practices to ensure the quality and security of the data AI relies upon, fostering trust with customers and compliance with data regulations.
• Cross-functional Collaboration: Foster collaboration between departments to ensure a holistic approach to AI implementation, breaking down silos and optimizing the impact across the entire organization.
  By embracing the transformative potential of AI and GenAI, businesses can not only stay competitive but lead the way in creating innovative, personalized, and efficient experiences for their customers. Our consultancy is dedicated to navigating this journey with you, unlocking new possibilities and driving sustained success in the ever-evolving landscape of sales, marketing, and services.

AI-ML is the accelerator helping to drive transformation and digitalization with speed, efficieny and scale.

Our approach stems from years of hands-on experience, understanding the pulse of global giants and leading mid enterprise. We navigate clients through the complexities of digital transformation, tailoring strategies that not only meet current needs but anticipate future challenges. Our Go-To-Market Strategy and Execution are finely tuned to leverage the synergies also between Security, Cloud, and Digitalization across Product Management, Marketing, Sales and Service.

We bring a unique blend of expertise, drawing from top Tech and Consulting companies like Microsoft, Apple, CapGemini, T-Systems International, Philips, Amazon Webservices and Avaus.

Whether you’re a startup aiming to disrupt the market or an established player seeking to revitalize, our insights gleaned from the trenches of top-tier companies will support and accelerate you, generating direct imnpact and ROI – straight, transparent, reliable, as a trusted partner and vital member of your teams and organization.

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Thomas is a seasoned leader and senior executive in the HighTech software industry…

with extensive experience in sales, marketing, strategy, consulting, business transformation, and digitalization. He has a rich background in the IT industry, having worked on senior leadership levels with leading multinational brands such as Claris/Apple, Microsoft, T-Systems International and Amazon/AWS. He served as the Chief Marketing Officer (CMO) of Philips Lighting and Signify DACH and driving AWS MidEnterprise business to new levels, as the Head of Sales MidMarket. Most recently as a Managing Partner, he helped to build up Avaus Oy in DACH, a top tier consultancy and enterprise partner all around data, automation and AI/GenAI.

Thomas’ passion especially extends to fostering the growth of medium-sized enterprises as a core sector in Germany.

He is also not only a proven manager but an entrepreneur, having founded a leading platform dedicated to electric and connected mobility back in 2010, which he developed, introduced and successfully marketed in DACH as one of the first B2B2C-platforms in that new market.

His guiding philosophy is encapsulated in his credo: “build – measure – learn – grow.”

He firmly believes in the importance of digitalization.

“If you can’t digitalize what you have planned, it needs to be changed – or it should not be built.”

And AI/GenAI now is our core tool to drive digitalization, automation, transformation with efficiency and scale.